The Story Behind Our Brand

Illustration of a canyon landscape with towering rock cliffs framed by large trees and green foliage below under a cloudy sky.

Yesterday’s civic spirit,

built for today’s challenges.

How a national movement from the 1930s inspired our look—and still inspires our work today.

Illustration of Pennybacker Bridge spanning a river under a starry night sky with a glowing moon and illuminated clouds.

At CivicSol,

we believe public work should be bold, optimistic, and clear.

Our visual identity takes its cue from one of America’s most inspiring eras of civic action—the Works Progress Administration (WPA).

Illustration of a mountainous landscape with tall orange and brown cliffs, green pine trees, and a cloudy blue sky.

Blue suspension bridge over a road with a blue bus and tall buildings in the background.

Illustration of a river winding through lush green hills under a yellow-orange sunset sky with scattered clouds.

Launched in the 1930s,

the WPA put millions of Americans to work building the nation’s future.

Roads, bridges, parks, schools, and cultural institutions took shape in every corner of the country. Its bold, graphic posters didn’t just advertise projects—they celebrated the people making them happen: teachers, transit workers, engineers, artists, and laborers. They reminded Americans that progress was a shared achievement.

Two construction workers with hard hats sweeping a high platform on a skyscraper construction site with city buildings in the background.

We’ve carried

that same spirit into CivicSol’s identity.

The bold lettering, strong lines, and clear layouts echo the WPA’s confidence and accessibility—inviting people in, not shutting them out. This isn’t nostalgia. It’s a belief that the way we present ideas should be as purposeful and inspiring as the work itself.

Illustration of an urban construction site with multiple tower cranes and partially constructed buildings against a backdrop of tall glass skyscrapers and cloudy sky.

City skyline viewed across a lush green park with a river and a large tree framing the scene.

Today,

communities face complex challenges.

Our brand is a signal that public work matters—that smart strategy and clear communication can unite people around a shared vision. Progress happens when we move forward together.

Two construction workers wearing blue helmets and uniforms stand facing tall buildings and cranes at a construction site in a city.

This is more than a visual style,

it’s our commitment to building strategies that work for everyone.

Let's talk