FRISCO, TEXAS — BUILDING AN EVEN MORE COMPLETE HEADQUARTERS CITY

Frisco has spent more than three decades building what most communities are still working toward. It has attracted major corporate headquarters, professional sports organizations, destination investments, and a highly skilled workforce. It has established a nationally recognized brand and become one of North Texas’s most competitive business locations.

The results are exceptional. Since 1991, the Frisco Economic Development Corporation has generated more than $1 billion in property and sales tax revenue. In the past four years alone, it has closed 86 corporate relocation and expansion projects and returned $3.44 to the community for every dollar invested.

Frisco has already demonstrated that it can compete and win. Its next chapter is about becoming an even more complete headquarters city: one that not only attracts major companies, but also gives them the talent, innovation ecosystem, business environment, and quality of place they need to grow.

THE MOMENT

Frisco is entering a new phase of economic leadership. The city is approaching residential buildout. Ten master-planned mixed-use developments are reshaping its commercial geography. US 380 is emerging as a new corporate frontier, while Highway 121 continues to anchor one of the region’s most successful employment corridors. Meanwhile, neighboring communities are competing more aggressively for many of the same companies, investments, and workers.

The economy is changing just as quickly. Artificial intelligence is reshaping how companies think about talent, productivity, and space. Shifting immigration patterns are affecting workforce availability. Reshoring and changing international capital flows are creating new opportunities for business attraction.

The Frisco Economic Development Corporation’s 2030 Economic Development Strategic Plan will define how the organization sustains its leadership amid these changes. Key questions include:

• What should economic development success mean as Frisco approaches buildout?
• Which industries and markets offer the strongest opportunities for future investment?
• How can Frisco strengthen its position as a headquarters city and center for innovation?
• What will it take to establish US 380 as a corporate destination alongside Highway 121?
• How should FEDC’s tools, partnerships, and investments evolve for the city’s next phase?

THE CIVIC SOLUTION

CivicSol is proud to partner with the Frisco Economic Development Corporation on this work. The engagement moves from economic analysis and market intelligence to scenario planning, strategic direction, and implementation.

The engagement includes:

• Assessment of Frisco’s economic performance, workforce, industry base, innovation ecosystem, and commercial development pipeline
• Peer benchmarking and industry analysis to identify where Frisco can compete through 2030 and beyond
• Examination of US 380, Highway 121, mixed-use developments, and the land use and infrastructure conditions shaping future investment
• Engagement with employers, developers, site selectors, corporate real estate professionals, innovation leaders, civic partners, and elected officials
• Scenario planning and long-range buildout analysis examining how Frisco’s economy could evolve through 2035 and 2040
• An integrated three-year strategy addressing industry targeting, business retention and expansion, talent, destination development, EDC-owned property, and marketing
• An implementation roadmap, Year One Work Plan, and performance framework connecting priorities to ownership, resources, milestones, and measurable outcomes

THE IMPACT

The result will be more than an update to Frisco’s previous economic development plan. It will be a practical framework for sustaining the city’s competitive edge as the conditions that produced its success begin to change.

This work will help Frisco:

• Define economic development success as the city approaches buildout
• Strengthen its position as one of the country’s leading headquarters cities
• Focus recruitment on the industries and markets where Frisco can win
• Deepen the talent, innovation, and business ecosystem surrounding its corporate base
• Establish a clear economic development framework for US 380
• Align FEDC’s priorities with its tools, staffing, partnerships, and resources
• Translate long-range ambition into measurable action

Few communities reach the position Frisco occupies today. Fewer still reconsider what continued success will require before the market forces them to do so. This engagement will help Frisco build from an extraordinary record of achievement and direct its next chapter with the ambition, clarity, and discipline that defined the last one.